In 2015, we were approached by Hell & Back to complete a full redesign of how their site handled their customers looking to sign up to be a part of Hell & Back events.
HELL & BACK, Ireland’s Toughest Mental & Physical Endurance Challenge, is the country’s largest and most popular obstacle course run. We convert stunning private farm estates into adventure playgrounds, where participants must complete a 10-15KM trail route crossing rivers and lakes, climbing hills and mountains and crawling through bogs and swamps. To survive, you must conquer all the elements thrown at you, whether that is the temperamental weather conditions, the gruelling natural environment or the torturous man-made obstacles.
After initial meetings and discussions with the Hell & Back development team we proposed a full site redesign and changes to the customer journey in order to maximise user satisfaction and increase revenues for the company.
Full website redesign
UX/UI Design Reports
Front end web development in tandem with the Hell & Back dev team